A New Era on Wheels Is About to Begin ...
Press Conference
Saturday, 21 March 2026
10:00 a.m.
Scandic Hotel at Holmenkollen, Oslo
... The Bø Brothers and SRB Announce New Roller Ski Series
Oslo, March 2026 – On 21 March 2026, during the IBU Biathlon World Cup at Holmenkollen in Oslo, a remarkable new chapter will begin: Olympic champions Johannes Thingnes Bø and Tarjei Bø will, together with German roller ski manufacturer SRB Skiroller and Managing Director Arno Barthelmes, officially present the new Bø World Cup Roller Ski Series for the first time.
This presentation will be far more than a standard product launch. It will show what can happen when world-class athletic experience meets German engineering, decades of development expertise and an uncompromising commitment to quality.
When Experience Becomes Innovation
Over the past months, Johannes Thingnes Bø and Tarjei Bø have worked closely with SRB on a new roller ski line developed specifically for the demands of the Nordic market.
Tested, refined and continuously improved, the project has followed one clear goal: to create a roller ski that sets new standards in performance, skiing feel, stability and quality.
This new series combines not only the Bø brothers’ experience from Olympic competition, World Cup racing and countless training cycles, but also the deep expertise of SRB:
- more than 20 years of experience in roller ski development and elite sport
- 30 years of know-how in vehicle and mechanical engineering
- German engineering excellence and 145 years of family tradition in metalworking
The result will be a product line built for athletes who demand the very highest standards in training and performance.
Developed for the Nordic Market
A special focus of the new Bø World Cup Roller Ski Series is the reality of road conditions in Norway, Sweden and Finland. The often rough road surfaces across the Nordic region place particular demands on materials, damping, grip and durability.
For that reason, the new series will feature, among other innovations, a newly developed rubber compound from Continental, specifically tailored to these conditions. The aim is to deliver a roller ski experience even closer to real skiing while also offering maximum safety, control and durability.
The Press Conference in Oslo
The official unveiling of the new Bø World Cup Roller Ski Series will take place on:
Saturday, 21 March 2026
10:00 a.m.
Scandic Hotel at Holmenkollen, Oslo
During this press conference, the new product line will be presented to the public for the first time. It is also expected to offer insight into the future path Johannes Thingnes Bø and Tarjei Bø may take beyond their active elite sporting careers, and the important role that the development of outstanding sports equipment could play in that future.
A Look Ahead
This new partnership already signals an exciting development for the future of roller skiing. The combination of elite sport, technical precision and genuine passion for innovation promises products that go far beyond a traditional athlete endorsement.
The press conference in Oslo on 21 March 2026 will therefore be a date to note for media representatives, partners and sports enthusiasts alike.
It will be the moment when experience, ambition and innovation come together to reveal a new generation of roller skis.
The future on wheels will be unveiled in Oslo.
Images from Johannes Thingnes Bø and Tarjei Bø by VOIGT | FOTOGRAFIE & DESIGN | https://kvoigt.com
